No calorie sweetener with fiber

Consumers Looking To Make Better Health Choices Use Value-Added Food and Drink Products.

FORT WASHINGTON, Pa., Sept. 30, 2008 /PRNewswire/ -- Americans are increasingly looking for simpler ways to make the foods and beverages they consume healthier. In an effort to offer consumers a product with twice the benefits, McNeil Nutritionals, LCC, today announced the launch of SPLENDA(R) No Calorie Sweetener with Fiber, a no-calorie sweetener for foods and beverages with one gram of fiber in each packet. The product answers consumer demand for foods that offer additional value, giving them the sweet taste they crave with the little boost of fiber they need.

"A majority of Americans consuming functional foods for related health benefits do so to increase fiber intake," said Tanya Zuckerbrot, Registered Dietitian, author of The F-Factor Diet and creator of the corresponding fiber-based, healthy-eating program. "My clients are constantly looking for new and easy ways to add fiber to their diets. I recommend incorporating convenient fiber-enhanced products, such as SPLENDA(R) with Fiber, as a way to easily increase their daily intake."

Each packet of SPLENDA(R) with Fiber contains one gram of soluble fiber and the same sweetness as two teaspoons of sugar -- ideal for sweetening food and beverage items. Using SPLENDA(R) with Fiber throughout the day can help consumers increase fiber intake easily -- putting two packets in a morning cup of coffee and one sprinkled on a bowl of cereal adds three grams of fiber to things that would be typically consumed anyway for breakfast.

Many consumers know that fiber is an important nutrient, yet only one in five Americans know how much fiber they get on a daily basis. Most organizations, including the American Dietetic Association, recommend that adults consume 20 -- 35 grams of fiber each day, but most people only consume about half that amount.

"I find my clients tend to think about fiber only in the context of digestive health rather than its other far-reaching benefits," said Zuckerbrot. "Adding fiber to the diet is associated with a reduced risk of heart disease, lower blood cholesterol and other health benefits. Never before has it been so important to have an abundance of options for consuming more fiber."

SPLENDA(R) No Calorie Sweetener with Fiber is available in an 80-count box of packets at grocery stores, supermarkets and online at http://www.Splendidlife.com for a suggested retail price of $4.59.

About SPLENDA(R) Sweetener Products

SPLENDA(R) Sweetener Products contain sucralose (SPLENDA(R) Brand Sweetener), the no-calorie sweetener that is made from sugar, tastes like sugar, but is not sugar. SPLENDA(R) Sweetener Products have been safely enjoyed by millions of consumers worldwide, including pregnant or nursing women, children and individuals with diabetes. SPLENDA(R) No Calorie Sweetener is the nation's #1 selling branded sweetener and can be used almost anywhere sugar is used, including cooking and baking. The complete line of products includes SPLENDA(R) No Calorie Sweetener in packet and granulated form, SPLENDA(R) Sugar Blend, SPLENDA(R) Brown Sugar Blend, SPLENDA(R) Flavors for Coffee, SPLENDA(R) Flavor Accents(TM) for water or tea, SPLENDA(R) No Calorie Sweetener Minis and SPLENDA(R) No Calorie Sweetener with Fiber.

SPLENDA(R) Sweetener Products are marketed by McNeil Nutritionals, LLC. For more information on SPLENDA(R) Sweetener Products or to obtain recipes and tips on cooking and baking with the brand, visit http://www.splenda.com or call 1-800-7-SPLENDA (1-800-777-5363). Or, for a sweet shopping experience, visit http://www.Splendidlife.com.

About McNeil Nutritionals

McNeil Nutritionals, LLC is a global marketer of innovative nutritional products. The company's mission is to give people the ability to actively manage their own health. McNeil Nutritionals, LLC markets SPLENDA(R) Sweetener Products, VIACTIV(R) Dietary Supplements, LACTAID(R) Milk and Dietary Supplements and BENECOL(R) Products. McNeil Nutritionals, LLC is headquartered in Fort Washington, PA.

Contact: Caroline Krajewski
GolinHarris
312-729-4119
ckrajewski@golinharris.com

Nancy Ward
McNeil Nutritionals
215-273-8032
Nward2@its.jnj.com